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Email Returns $36 for Every Dollar — How Hampshire-Area Businesses Can Start a Newsletter

Email is the highest-ROI marketing channel available to small businesses, returning $36 for every dollar spent. According to Constant Contact's Small Business Now report, 53% of small business owners across the U.S., U.K., Canada, and Australia relied on email as their top customer-acquisition channel in 2024. For businesses in Hampshire, Burlington, and Pingree Grove — where seasonal events like the Hampshire Outdoor Market and community foot traffic drive much of the revenue — a regular newsletter keeps